Multi-Channel Campaigns
Crane Podcast Campaign
In this timely pod, two crane insurance experts answered the question: what should retail brokers look for in an insurance program to make sure their crane clients are protected? We used social, search, and display ads to drive to a custom landing page that featured the podcast.
Credit Unions Podcast Campaign
This multi-channel campaign targeting credit union (CU) managers consisted of a custom landing page, email, social posts, and a podcast as the key piece of content. All channels drove to the podcast, which featured two CU insurance experts providing timely, actionable advice on how to prevent fraud.
School Bus Driver Campaign
Winner of the Insurance Marketing & Communication Association Award of Excellence
This campaign explored a timely issue for school bus companies in the form of original content that provided actionable advice. We distributed the content via an article in School Transportation News, which we promoted with paid organic social posts and targeted email. The result? The STN article was the most viewed partner story of 2020 with 4,000+ total pageviews (3 times the average). The email campaign had an amazing 20+% open rate and 30% click rate, and the social campaign was also successful with a .9% click thru rate.
Snow & Ice Campaign
Winner of the Insurance Marketing & Communications Association Best in Show Award
We targeted snow and ice removal contractors with an interactive logbook for their use and Top 3 Risk Mitigation Tips as the core content featured on a custom landing page. With emails and social posts rounding out the campaign, we succeeded in increasing monthly landing page views by 92%—which in turn led to an increase in marketing leads and 25% of applications converting to bound policies.
Animal Welfare Campaign
Consisting of email, social, search, and a custom landing page filled with important stats and relevant content for animal advocacy groups, this campaign highlighted our animal welfare insurance offering in a fun and unique way, increasing brand awareness and leading to the binding of new accounts.