Yankee Candle Halloween Catalog
In order to offer a cohesive customer experience, the design/copy of the product catalog should echo the retail floor set, the bouncebacks, the direct mail, as well as web & social promotions. (Please note: A sampling of each catalog is shown.)
Yankee Candle Mother’s Day Catalog
Mother’s Day is a big occasion in the world of scented candles, so it’s important to create a story that resonates. The theme of family memories is carried through the store signage, direct mail, and all other promotional materials.