Product Naming

Yankee Candle
When coming up with new candle names to work within a well-known, established brand, it’s important to consider the existing product line, the fragrance notes of each candle, the season, and current cultural trends.


Bouncebacks

Yankee Candle
Bouncebacks are placed in customers’ bags at checkout with the purpose of bringing them back to the store—so get your offer nice & big and make sure the copy/design echoes the floor set of the return timeframe.


YC Bounceback 2 p1.jpg
YC Bounceback 2 p2.jpg